EDITING

R100 TOKYO,
brand vision book



R100 tokyo is a brand that proposes residences and lifestyles with intrinsic value from the perspective of " living well in Tokyo " and focuses on renovated properties with sustainability in mind, which it produces and sells. The brand identity has been updated for the coming era, and a lifestyle based on quiddity (intrinsic value) has been defined as the new " QOL = Quiddity of Life " with the aim of seeking and realizing an affluent lifestyle.
We creates brand book as a communication tool to further convey the brand vision. The brand book is a set of two books, one showing the brand vision and the other showing the commitment to craftsmanship, expressing the values of R100 tokyo.


*DFA AWARD 2023 - MERIT


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>>>https://r100tokyo.com/brand/

Client:ReBITA Inc

Branding: artless Inc.
Creative & Art direction: shun kawakami, artless Inc.
Design: ayako shien.
Writing: yuki tasaki
Project management: asami kinoshita
Item photography: yuu kawakami
Editing: moeko tamakawa, ance Inc.

Project completed together with Creative Agency artless Inc.