EVENT PRODUCING
GALAXY Z FLIP3 5G EXHIBITIONPhotographer: The exhibition "'22 TWENTY-TWO - Galaxy Z Flip3 5G Experience & Exhibition - Produced by NEUT Magazine" was held at Galaxy Harajuku in 2022. We were in charge of the comprehensive event production of Galaxy Z Flip product for branding and engaging the Z generation who is interested in new technology and new culture. as well as content planning, visual production, artists and creators' curation, organizing of the event, and media relationships.
The concep was exploring "Mobile Phone Culture in 2022," through reinterpret the culture (pictograms, selfies, purikura, deco, mobile phone straps, ringtones) born and raised with the "Heisei era's foldable mobile phone from the Japanese culture sopt, Harajuku.
Many young people visited the event over the two days, providing an opportunity to convey the appeal of Z flip to them.
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Client:Samusung Japan
Creators: haru., Beniya Yuki, Ibuki Sakai,
Tamanaramen, Ria/Plasticboy, Kaho Iwaya
Art and film direction: Minori Murata
Photography: Genki Ito
Videography: Atsuki Ito
Video editing: Hazuki
Color grading: Hajime
Lighting director: Aomi Osada
Styling: Maiko Shibukawa
Hair & make: Mie(Mondo artist)
Production: Neut magazine
Producing and project management: Moeko Tamakawa, ance Inc.