DESIGN & PROJECT MANAGEMENT
FUKUDAYA OUMIBecome attuned to the ripples on the water's surface and the shifting hues of the sky at a private lakeside inn on Lake Biwa.
Fukudaya, an inn that flourished as a home for travelers for 140 years, was renovated as a private retreat catering to individual groups. Located on the northwest shore of Lake Biwa in Imazu, Omi, Fukudaya opened its doors in June 2020.
We were in charge of the comprehensive brand design, including logo design, V.I, signage design, stationery, and web design.
Honoring the culture and legacy of this historic institution, the logo was inspired by the mark left at the entrance of the building. The brand colors light grey and blue-grey were sampled from building materials and mud walls, while the blue hues were inspired by the shifting colors of Lake Biwa from morning to dusk.
Embracing the idea of creating a second home for travelers, we kept the number of signs to a minimum, and instead of using words, we used motifs appropriate to each space, such as "moon" for the bedroom and "rice" for the dining room.
Our core ethos was to “design the invisible”—to design like a skilled craftsman and focus on Japan's unique sense of beauty and hidden details.
-
>>> https://fukudaya.jp/en/
Client: Naru Developments
Branding: Terasu
Visual identity development: artless inc.
Art direction: shun kawakami, artless inc.
Design: qiwen cao & yafa koseko
Photography: yuna yagi
Signage & item photography: yuu kawakami
Design & Project management: moeko tamakawa.
Undertaken as a member of artless Inc.